Services
Support shaped around what the business actually needs.
Red Radar works across growth, retention, Shopify, operations, and profitability — bringing structure to the digital side of founder-led ecommerce brands.
Approach
Not a menu of disconnected tactics.
Red Radar is brought in when growth has become harder to manage, systems are under strain, or the founder needs a stronger operator on the digital side of the business.
Engagements are shaped around the real problems in front of the brand — whether that means fixing retention, tightening profitability, improving channel performance, cleaning up the app stack, or bringing order to agencies, systems, and priorities.
Core areas
What Red Radar works on.
Growth & Acquisition
Paid media oversight, channel diagnosis, campaign structure, merchandising alignment, and better connection between traffic quality and conversion.
Retention & Lifecycle
Email and post-purchase strategy, lifecycle architecture, customer journey refinement, and systems that improve repeat purchase value.
Operations & Profitability
Margin awareness, app and vendor review, Shopify operations, reporting logic, and digital infrastructure that supports healthier economics.
Detailed support
Examples of what that can include.
Paid Media Oversight
Reviewing paid performance across Meta and Google, tightening structure, improving traffic quality, and helping ensure spend supports the right products and priorities.
Conversion & Merchandising
Improving product discovery, customer journey flow, onsite clarity, and merchandising decisions that affect both conversion and paid efficiency.
Retention Strategy
Designing or refining lifecycle communication, post-purchase experience, and retention systems that increase customer value over time.
Shopify & Digital Operations
Helping prioritize technical work, coordinating vendors, reviewing app usage, and creating more structure around the digital side of the business.
Profitability Review
Looking beyond topline activity to evaluate whether margins are healthy, whether spend is drifting, and whether tools, agencies, or apps are adding real value.
Fractional Leadership
Acting as the person who brings ownership, clarity, and commercial discipline to growth, retention, systems, and digital execution.
Who this is for
Best suited to brands that need stronger digital ownership.
Red Radar is a fit for brands that have product strength and some traction, but need clearer ownership and stronger systems behind digital growth.
Especially when the founder is still too involved in day-to-day digital decisions, vendor coordination, reporting interpretation, or profitability questions that should already be under control.
It can also be useful for portfolio brands or investor-backed businesses that need a digital turnaround — where growth has stalled, acquisition costs have drifted upward, or the ecommerce operation lacks clear commercial ownership.
Start a conversation
If the digital side of the business feels more expensive, more fragmented, or harder to manage than it should, let’s talk.
Red Radar works with a limited number of brands each year.