Services
Shaped around the real problem, not a standard package.
Every engagement starts with a clear look at what's actually broken. The work follows from there — not the other way around.
How engagements work
No retainer for retainer's sake.
Red Radar doesn't sell a fixed scope and then deliver to it regardless of what the business actually needs. Engagements are built around the real problems in front of the brand — and those problems tend to cut across growth, retention, operations, and profitability at the same time.
The goal is always the same: a Shopify business that's sharper, leaner, and more commercially disciplined than it was before. What that requires depends entirely on where the drag is coming from.
Core areas
Where Red Radar works.
Growth & Acquisition
Paid media oversight across Meta and Google, channel structure, traffic quality, merchandising alignment, and the connection between spend and conversion. Fixing what's burning money and backing what's actually working.
Retention & Lifecycle
Email strategy, post-purchase experience, lifecycle architecture, and repeat purchase systems. Most brands underinvest here relative to acquisition — and pay for it in margins.
Operations & Profitability
Shopify operations, app and vendor rationalization, reporting logic, margin awareness, and the digital infrastructure that either supports growth or quietly drags on it. If costs have crept up without clear return, this is where to start.
US Market Entry
For international brands with strong product and an existing Shopify presence that isn't gaining traction in the US. Diagnosing why acquisition, conversion, or retention isn't performing — and fixing the setup so it does.
In practice
What that can look like.
Engagements vary. Some brands need a focused fix in one area. Others need someone to look across the whole operation and bring order to it. Below are examples of where the work typically goes — not a menu, just a sense of scope.
Paid Media Review
Auditing performance across Meta and Google, tightening campaign structure, improving traffic quality, and making sure spend is backing the right products and priorities — not just running on autopilot.
Conversion & Merchandising
Product discovery, customer journey flow, onsite clarity, and merchandising decisions that affect both conversion and paid efficiency. Often the fastest place to find underperforming revenue.
Retention Strategy
Lifecycle communication, post-purchase experience, and retention systems designed around how customers actually behave — not just what the email platform is capable of sending.
Shopify & Digital Operations
Technical prioritization, vendor coordination, app stack review, and more structure around the digital side of the business. Reducing the number of things that require the founder's attention.
Profitability Review
A clear look at whether margins are healthy, whether vendor and app costs are earning their keep, and whether operational complexity is eating into profit in ways that aren't showing up obviously in the numbers.
Fractional Ecommerce Leadership
Acting as the senior operator on the digital side of the business — owning decisions, managing vendors, setting priorities, and providing the commercial oversight that a growing brand needs but often can't yet justify full-time.
US Market Entry
For international brands that have product strength and a working Shopify store, but aren't getting traction in the US market. This typically means a full look at how acquisition is structured for a US audience, whether the onsite experience is converting US traffic effectively, and whether retention is being built from the start or left as an afterthought. The US market has specific behaviours — in paid, in search, in post-purchase expectations — that require a different setup than what works elsewhere.
Who this is for
Founder-led brands that need a stronger operator on the digital side.
Red Radar works best with Shopify brands in the $1M–$10M range that have real product strength and real traction, but where the digital operation has gotten more complicated than it should be.
Typically, the founder is still too close to day-to-day digital decisions. Vendors are multiplying. Reporting is unclear. Margins are harder to explain than they should be. There's no single person with clear ownership across growth, retention, and operations.
Red Radar also works with international brands that have strong product and an existing Shopify presence, but aren't gaining the US traction the market should be delivering.
Either way, Red Radar works with a limited number of brands each year — small enough to stay genuinely involved, not just nominally engaged.
Start a conversation
If the digital side of the business needs stronger ownership, let's talk.
A short call is enough to figure out whether there's a fit. No pitch, no proposal — just a straight conversation about the business.