Shopify Ecommerce Advisory
Most ecommerce advice comes from people who've never had to live with it.
I have. I've run in-house ecommerce, scaled brands through hard years, and untangled operations when they got expensive and hard to manage. I work with a small number of Shopify founders each year who need that experience on their side.
Who this is for
Shopify brands that aren't getting the results they should.
Usually one of two situations. Either you've got real revenue and real traction, but growth has gotten harder and more expensive to manage — vendors are multiplying, margins are under pressure, and you're spending more time in the weeds than on the business.
Or you're an international brand with genuine product strength that isn't translating into US market performance the way it should. The product is right. The Shopify setup exists. But acquisition, conversion, and retention aren't clicking in the US the way they do at home.
Either way, the fix is the same: a clear look at what's actually broken, and someone with the operator experience to fix it.
The problem
The issues that quietly erode growth.
Stalled growth
Spend keeps rising but conversion has plateaued. Retention underperforms. Everyone has a theory. Nobody owns the fix.
Margin pressure
Revenue looks fine on the surface. Underneath, vendor costs have crept up, the app stack has bloated, and paid spend is backing the wrong products.
Founder still in the weeds
You're still approving campaigns, chasing agency reports, and solving operational problems that shouldn't require your attention.
Not breaking through in the US
Strong product, working Shopify store, but US acquisition isn't performing and the conversion data doesn't make sense. The market is there — the setup isn't right for it yet.
Why it's different
There's a difference between advising on ecommerce and actually running it.
Most consultants have built decks about the problems you're facing. I've lived them. I've managed the agencies, owned the numbers, made the calls when margins got tight, and kept a brand growing through conditions that should have stopped it.
That's the difference between advice that sounds right and advice that actually works. Red Radar is built on operator experience — not frameworks, not playbooks, not theory.
How it works
Fast diagnosis. Clear priorities. Real ownership.
I work with a small number of brands at a time, which means I'm actually present — not delegated to a junior account manager. The first step is always a clear-eyed look at what's working, what isn't, and what needs to change first.
From there, engagements are shaped around the real problems in front of the business — whether that's fixing retention, tightening profitability, improving channel performance, or cleaning up the operational complexity that's slowing everything down.
"Tom doesn't just identify the problem — he understands why it's a problem and what fixing it will actually require."
— Client, Founder-led DTC Brand
Read more →Work with Red Radar
If the business is harder to run than it should be, let's find out why.
Red Radar works with a limited number of Shopify brands each year. If the timing is right, a conversation costs nothing.