intimates
During my eight years as Director of Ecommerce at Cosabella, I led the digital transformation of the brand’s online business, achieving a 10x growth in ecommerce revenue while maintaining strong profitability. I designed and executed full-funnel strategies across acquisition, onsite optimization, and retention, diversifying channels to include Social, Search, SEO, Display, CTV, and direct mail. I oversaw two major ecommerce platform migrations, streamlined onsite experiences to drive high conversion rates, and built retention strategies that maximized customer lifetime value. Beyond growth marketing, I also managed ecommerce operations end-to-end -including customer experience, logistics, vendor management, and platform integrations - all with direct P&L accountability. My work helped set the foundation for Cosabella’s continued success in a competitive, fast-evolving digital landscape.
Jewelry
"Freshtrends partnered with Red Radar Media to optimize key areas of our ecommerce business, including digital advertising, email marketing, and onsite conversion. Their data-driven strategies across Meta, Google, and retention channels helped us achieve stronger, more consistent growth while improving overall profitability. Red Radar Media also refined our onsite customer experience, contributing to higher engagement and improved conversion rates. Their ability to integrate acquisition, retention, and conversion strategies made them a valuable partner in scaling Freshtrends' digital performance."
apparel
"Working with Red Radar Media was a turning point in our digital growth. With deep experience in fashion ecommerce, they brought a rare ability to balance brand integrity with data-driven performance. From paid media to retention to site experience, every recommendation was rooted in both analytics and an intuitive understanding of the customer journey. Their founder's background in scaling ecommerce operations was evident - strategies were comprehensive, execution was sharp, and results followed quickly. Whether you’re a heritage brand looking to modernize or a digital native ready to scale, Red Radar Media brings the expertise to make it happen."